Even the most gifted visual developers and web site designers are generally slaves to fashion. Apparently struggling to avoid the latest style developments, they dark web sites usually follow them without thinking. They do this even when it creates their websites and those sites difficult or uneasy to read. 
The secret is that design classes guide them to go through the layout without examining the text or headings. That's a great technique for checking the overall design, but when carried too much, it contributes to unreadable pages--in print or on the web. They only are not considering how simple or hard it's to learn the text, hyperlinks, and subheadings.Many people appear to assume that being fancy or popular is the heart of good design. But the real purpose of style, specially on the Internet, is readability.
Research on the Net indicates that it's great content, maybe not elegant design, that site visitors seek out and act upon. The web sites, websites, and different textbooks should be, to begin with, simple to read.Site visitors decide in only 5 to 8 moments whether to see the information or leave the site. You have to draw them into the content right way for the website to perform its purpose. That means the writing must certanly be an easy task to read.
Roger Black, the designer of the New York Instances, Moving Stone, and different world-famous guides, found that if you want people to actually study what you write, the best color mix is dark on white, with touches of red. Considerable (and expensive) study conducted for newspapers and publications proves he is correct.
That doesn't mean white type on a dark history, either. Corrected type, because it is known as, should be bigger and bolder than black-on-white form to be quickly read. Also then, it's tougher to see than the usual black on white.Lately several web sites and blog makers are using dull type. Their employers or customers don't look to understand simply how much that hurts readership. They do not know simply how much business they are losing as a result of this sad design fad.