How to Avoid the 7 Most Common Social Media Marketing Errors
What has always been the most efficient method of generating new business? Existing consumers refer their friends and family. To know how to Drive Traffic From Social Media Marketing, click here
Creating adoring admirers who scream your praises to others is the most cost-effective and practical type of advertising. Unfortunately, the majority of individuals ignore traditional forms of advertising. Only one of every six television advertisements generates a favorable return on investment. Nobody under the age of 70 consults the Yellow Pages for anything. However, more than 80% of consumers will rely on their purchasing decision on the advice of friends and family.
Social media marketing serves as an electronic platform for word-of-mouth marketing. Facebook has around 800 million users globally. The average Facebook user has 130 friends and is a member of over 80 Pages, Groups, and Events. Every week, almost 1 billion tweets are sent. Every day, YouTube receives over 100 million views. Thanks to social media, the potential for your message to be spread by adoring followers is greater today than at any previous point in business history. Can your organization afford to miss out on this marketing revolution?
If you're anything like me, you learn from your mistakes. However, if you can learn from the failures of others, you will be able to reach success more quickly. So why not learn from others' mistakes? Here are some of the most typical blunders that new marketers make when attempting to build and implement a social media marketing strategy:
I'll figure it out as I go- entering into a social media marketing campaign without a plan is the biggest time waster. Take the time to learn about social networking sites. Not all websites are intended for commercial use. Also, learn all its perks after learning about a place. Correcting mistakes takes a long time, leading to many business owners abandoning their goals and approaches.
Instead, master the fundamentals of setting up these sites, understand the various possibilities, and spend time interacting rather than troubleshooting. In addition, recent online education programs are available to teach business owners how to develop and implement a social media marketing strategy.
Let's add 100 sites in a single day--it's tempting to go out and establish accounts for Facebook, Twitter, LinkedIn, StumbleUpon, Digg, Delicious, YouTube, and Foursquare all at once. The drawback with this technique is that if you develop too quickly, you won't be able to use all of the benefits of each site.
The best strategy is to develop a single site, such as Facebook, study the details, and then correctly execute. Create a Fan page, join groups, attend events, and interact with others. If you start 12 projects at once, you will be less engaged, and your lack of participation may undermine your ultimate goal. It is preferable to have one or two fully utilized social networking sites rather than one hundred poorly designed and neglected ones.
Social media users will not engage with persons who do not have complete profiles. Given the prominence of social media platforms such as Twitter, Facebook, and Google+, many people will find you before they find your website. If they find your site and you only have a logo image, no image, or very little personal information, they will most likely disregard you. Because your profile is your first impression, be original, detailed, and, most importantly, unique.
Here's the pitch: this is the most common stumbling hurdle for most new marketers. They feel driven to convey their message to the masses once they have an audience. This form of media is a tremendous error, and if you try it on social media, you will be ignored.
Traditional one-way marketing strategies are becoming extinct, and attempting to replicate these ineffective methods on a new media would provide the same poor outcomes. Instead of marketing your goods, educate the public and establish yourself as an expert in the industry in which you work.
For example, if you are a Realtor, rather than promoting yourself and your website, educate homeowners on how to sell a house independently. In actuality, just a minority of people will act on do-it-yourself content. You will become an authority on the subject by sharing essential knowledge. Then, when the reader is ready to sell their home, they will most likely contact you.
The same mode of communication- not everyone gets the information the same way. For example, some individuals prefer to read, while others prefer to watch videos, yet others will be drawn to images on your website.
The key is to vary your posting style. If you merely post a blog daily, your fans will get numb to your mode of communication. Modify it somewhat. If you have a blog, post an introductory video the next day. Later in the week, post and tag people in photos. The more diverse your postings are, the more interaction you will receive.
Peaks and valleys- keep your social media engagement consistent. This does not imply that you must post many times every day. However, if you aim to make 30 Facebook posts monthly, one post per day is preferable to 3 days with ten seats.
Do everything yourself- have you ever had many email accounts? I used to have Hotmail, yahoo, and gmail accounts via which I spoke with others. However, entering into many arrangements daily to check emails became tedious, time-consuming, and inefficient. The truth is that it got too time-consuming to do this, and I rarely accessed my email.
However, as I learned to load all my email accounts into Outlook, I could check and use email more efficiently. The same is true for social media. It will get tiresome to log into and log out of 5 different social networking networks every day, and your level of participation on these sites will decrease.
Using technologies that allow you to log into all your social media accounts for interactions may thus be the best approach to ensure that you regularly apply your social media strategy. But, again, some excellent all-in-one social media dashboards are available to help you manage your accounts and social networking activities.
In conclusion, if you are a small business owner trying to develop a social media marketing strategy for your company, you should educate yourself on how to use technology and look for tools to help you daily. If you don't know how to build a house or have a hammer, you won't be able to create one. However, by following the techniques outlined in this article, you will be able to develop and implement your profitable social media marketing strategy promptly and successfully.