How to Increase Traffic to Your Internet Marketing Business
Everyone is online for the same reason: traffic. People post items to the Internet, whether targeted or untargeted, public or private, so that they can be seen, read, or otherwise enjoyed, either for the sake of enjoyment or to make a profit. To learn how to check plagiarism, click here
Targeted traffic is the best traffic. These people will read your posts, leave comments in your forums, and buy your products. However, your strategy for increasing targeted traffic requires much patience. This is where many online marketers go wrong: they believe traffic or look for traffic through spam.
While these techniques will get you a lot of traffic quickly, your statistics are deceptive. Your conversion rate will be much lower with untargeted traffic than with targeted traffic. On the other hand, with targeted traffic, your actual sales numbers are likely to be higher. But how do you get specific traffic?
To begin, recognize that the majority of targeted traffic is repeat traffic. Your prospective customers have discovered your website and have decided to return. Help them return by capturing their email address for a mailing list. Please give them something in exchange for their information, such as an ebook, a widget, images or videos, or tutorials. And keep them on your mailing list by only sending them things you know they'll like. No matter how tempting the offer, never sell your mailing list to others.
A good mailing list is your most powerful tool for increasing targeted traffic over time.
There are other methods for obtaining targeted traffic. If you have the expertise, providing a good computing tool that stays on your site is a great way to keep people coming back. Calorie counters, exercise calculators, BMI calculators, meal plans, and other similar tools are frequently available on diet websites. Online marketers or web designers may provide tools to check for plagiarism or to compare your site to others based on the number of incoming links, keywording and other metrics. Many real estate websites - aggregators, magazines, etc. - provide potential buyers with amortization calculators or neighborhood statistics.
This brings up another point: your customers' appropriateness. Tools and freebies must be appealing to your customers. For example, diet sites use diet-related tools and publications, whereas gaming sites use downloadable games, ratings, and walk-throughs. Your Internet marketing repertoire should include similarly relevant items to your ideal customer. What freebies would entice you to buy what you're selling if you were in the market for it?
Slow, consistent marketing best captures your customer base. Article submission should be your primary tool; don't base your pace on Google rankings. Instead, consider the number of unique new visitors referred by these articles. It should be a slow and steady increase, with a reasonable signup rate to your email list from these customers. If you don't, you should refocus your articles and reconsider your keywording and submission methods.
If you're patient and diligent, you'll discover that these marketing techniques will bring you a growing customer base. While the floor will be slow at first, it will grow over time, and you may find that you have more business than you can handle by the end of a year or so.
Best wishes for your internet marketing success!