What Antonio's Restaurant's Story Can Teach You About Being Creatively Focused About Creative Focus
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Are your workstation and other areas littered with creative endeavors in varying stages of completion?
Let me tell you the tale of Antonio, a cook.
Antonio finally realized his dream of creating his own restaurant around three years ago, after spending more than 20 years working as a chef in other people's establishments. Everywhere he worked, Antonio received praise for his meals. He was a very excellent cook.
Antonio wanted to serve his clients the best food possible, therefore it was only logical for him to bring his best dishes to his new establishment. Additionally, he thought that customers should have as many options as possible, therefore at "Antonio's" official launch, his initial menu offered no fewer than 47 distinct options.
After a successful debut, Antonio's was crowded every night with a full sitting in just a few short months.
But Antonio found it difficult to manage the eatery.
He had to have a wide variety of ingredients in hand because of his 47 dish menu. Additionally, because he insisted on utilizing expensive and fresh ingredients, a significant quantity was wasted if specific special meals weren't requested for a few evenings.
There was yet another issue. Being a chef with a lot of creativity and ambition, Antonio loved nothing more than creating new dishes and putting his own unique spin on old favorites. But he never had time to try anything new because he was so busy attempting to cook such a wide variety of things.
Even though his restaurant was always busy, Antonio was completely worn out and was really losing money. It was exhausting to try to cook so many different things to such a high degree. And it was just a few months ago.
Antonio realized he couldn't continue in this manner. To focus, he had to make some drastic changes.
He made the extremely bold decision to dramatically reduce his menu. He reduced the number of dishes from about 50 to just 15. 5 appetizers, 5 entrées, and 5 deserts.
Antonio created a new, more focused menu using his greatest and most well-liked dishes. It had a nearly immediate effect.
Antonio's eatery had increased in popularity even MORE two weeks later.
His clients were beginning to locate their favorite items thanks to the new, streamlined menu. They would then tell their pals about these.
Prior to now, Antonio's would receive recommendations, but they would be more generic in nature. You just must have Antonio's spaghetti puttanesca; it is the greatest I've ever eaten, and you haven't had manicotti florentine until you've had ANTONIO'S manicotti florentine, people were saying.
The menu's simplicity also reduced the number of ingredients Antonio had to keep on hand. Which meant less waste and more money to spend on ingredients of even higher quality.
Now Antonio could indulge his artistic desires and need for knowledge once more.
Every few weeks, he'd invite family and friends over to check out different dishes. Every month, Antonio would maintain his straightforward menu of 5 starters, 5 main courses, and 5 desserts while replacing the best 1 or 2 of these new items.
In this manner, he maintained all the advantages of the simplified menu and kept customers coming back to order their favorite dishes and recommending the restaurant to their friends. Additionally, offering a fresh batch of a handful of dishes every month gave customers new excuses to visit, and it satisfied Antonio's desires to consistently come up with new recipes.
Because Antonio used his creativity and went serious, his restaurant was a huge success.
It implied that everything he produced was more thoughtfully made and more delightful. Additionally, it liberated him so he could test out new concepts one or two at a time before introducing them gradually.
How can Antonio's tale teach you something?
What does it have to do with your creative process and life as a creator?
Imagine the possibilities if you could focus your creativity as Antonio did. What, how, and when you created might change as a result?
What one lesson from Antonio's tale can you start using now to improve your creativity?