Fast food outlet Hungry Jacks has launched a completely meat free burger in Australia.
Called the Rebel Whopper it's being promoted as having zero per cent beef but 100 per cent taste, with its burger patty developed by the company working with the CSIRO and plant-based meat start-up v2food.
Earlier this year the US fast food giant Burger King, which Hungry Jacks is the Australian franchisee of, started selling its meat free burger, labelled the Impossible Whopper.
The CMO of Hungry Jacks Scott Baird said its target is a new set of customers.
Read more: https://www.newcastlestar.com.au/story/6426227/hungry-jacks-launch-fake-meat-burger-in-australia/?cs=7
