85% of consumers can recall the brands that gave them swag, which is reason enough to get your swag game on point. So how do you ensure your approach to evaluating event swag ideas is one that will pay dividends?

Setting the stage...

Picture this: It’s 1995, and you’re at a Guns N' Roses concert. You’ve managed to make it to the first three rows so you can closely watch your riff god, Slash, tear each song up from note to note!

The concert goes by in a flash, and the band thanks the crowd for their love and support. As a gesture, Slash throws his guitar picks, and you’re fortunate enough to snatch one out of thin air.

Fast forward to today…

It's been over 27 years since you were at that concert, but you still carry Slash’s guitar pick with you, safely tucked in your wallet’s littlest pocket.

For you, it’s not just a pick; it’s a vortex to an unforgettable memory you had.

It has created a lasting impression on you.

…why are we talking about this?

Because while Rock 'n’ Roll and event marketing are two different worlds, marketers and rockstars alike strive to create experiences that will be remembered beyond the event, and much like Slash’s guitar pick, your company swag has the potential to create a lasting impression.

In this guide, you’ll discover how you can become a legend by creating epic promotional swag for your B2B conferences - https://www.zuddl.com/use-cases/user-conferences