If you're running a local business in Bixby, Tulsa, or anywhere across the Oklahoma area, showing up in search results can make or break your ability to attract nearby customers. But what if your own online listings are quietly working against you? Many business owners are unaware that their NAP Listings—Name, Address, and Phone Number—may be riddled with errors that hurt both visibility and trust.

At Citation Builder Pro, we specialize in helping local businesses avoid costly listing mistakes and improve their local SEO NAP performance. Let’s explore the most common NAP listing errors and how you can fix them before they damage your business reputation.

What Is NAP in Local SEO?

Before we dig in, it's important to clarify: What is NAP in local SEO?
NAP stands for Name, Address, and Phone Number, and it's a core element of how search engines like Google verify and rank your business in local searches. If your NAP Listings are inconsistent or incorrect across the web, it confuses search engines—and worse, potential customers.

These errors can impact how and where your business shows up, especially in tight-knit, competitive areas like Bixby or South Tulsa, where visibility is everything.

Mistake #1: Inconsistent Business Name Formatting

Is your business listed as “Joe’s Plumbing” on one directory and “Joe’s Plumbing & Heating LLC” on another? While that might seem minor, search engines read those as two different businesses. Consistency is key across all platforms.

Make sure your name is formatted exactly the same on every NAP citation — even if it’s tempting to include extras like services or slogans.

Mistake #2: Wrong or Outdated Address

This one happens more than you think. Businesses move or expand and forget to update listings. An old address floating around in a NAP directory citation means customers could end up in the wrong place—or not find you at all.

If you’ve ever moved, even within the same city, it’s crucial to update your NAP information everywhere it exists online.

Mistake #3: Multiple or Duplicate Listings

Duplicate listings confuse both Google and your customers. If your business shows up twice with slightly different info (a different phone number, an old name, or outdated hours), it can hurt your local SEO NAP score and reduce your trustworthiness.

Duplicates should be cleaned up immediately to consolidate your online presence.

Mistake #4: Using Tracking Numbers in NAP

Many businesses make the mistake of using call tracking numbers in their NAP Listings. While tracking calls is helpful for marketing, using a different number than your primary business line on directories creates inconsistency.

Instead, use tracking tools that allow you to maintain your official number in listings while still gaining call insights.

Mistake #5: Ignoring Niche or Local Directories

You might be listed on Google Business Profile, but what about local directories specific to Bixby or Oklahoma-based business listings? These niche NAP directory citation sites can boost your credibility and ranking in hyper-local searches.

Ignoring them is a missed opportunity for targeted traffic.

How Citation Builder Pro Can Help You Avoid These Mistakes

At Citation Builder Pro, we understand the real-world impact of clean, consistent NAP Listings. We help businesses across Bixby and the Tulsa area fix their citations, remove duplicates, and ensure consistency across all major directories and local platforms.

Our NAP citation services include:

• Full NAP audit and accuracy check
• Correction and cleanup of existing listings
• Strategic submissions to high-authority and local directories
• Ongoing monitoring to prevent new errors

Final Thoughts

Are you making these common NAP listing mistakes? If you’re unsure, chances are you might be. But the good news is—it’s fixable. Clean, consistent NAP Listings are still one of the most powerful tools to boost your local visibility and earn customer trust in 2025.

Let Citation Builder Pro take the guesswork out of your local SEO efforts. We’ll make sure your NAP citations are working for you, not against you—so customers in Bixby, Tulsa, and beyond can find and trust your business every time.

Reach out today for a full NAP audit and take control of your local online presence.

Contact Us

Citation Builder Pro

STPI, T 16 - B, MIDC, opp. Garware Stadium, MIDC Industrial Area, Chilkalthana, Chhatrapati Sambhajinagar (Aurangabad), 431210, India

+91 9822298988

[email protected]

https://www.citationbuilderpro.com/

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