Under Armour Inc.'s first basketball sneaker designed specifically for women will hit shelves Thursday as the sportswear maker looks to make inroads in two key areas aimed to drive future growth.To get more news about cheap air jordan, you can visit nkspaces official website. nkspaces2010 ！
Baltimore-based Under Armour unveiled its UA HOVR Breakthru on Tuesday. The shoe, in the works since last fall, will be available exclusively at Dick's Sporting Goods stores, Under Armour (NYSE: UAA) brand houses in Boston and Chicago, and online. Under Armour launched its first line of basketball footwear for men in 2010.
The HOVR Breakthru will be sold for $110 per pair and available in seven different color combinations. Its design takes into account several factors that make women's feet different from men's, such as a typically narrower heel, shorter ankle height and a smaller instep circumference. While more flexible, women's feet also have more sensory receptors, Under Armour said. The shoes also have the soft foam cushioning featured in other shoes in Under Armour's HOVR line.
WNBA rookie stars Kaila Charles, Bella Alarie and Tyasha “Ty” Harris are sporting the shoes during the league's current season. Charles, of the Connection Sun, and Alarie and Harris, of the Dallas Wings, signed endorsement deals with Under Armour in July and will continue to provide the company with feedback about the shoes.
Women played a leadership role in the creation of the shoe. Sasha Chaplin, an associate product line manager and former college basketball player, helped conduct a number of wear tests with local high school and college programs, including the University of Maryland, Baltimore County and St. Francis Academy in Baltimore.
Shaneika Warden, senior color design manager, and Jessie Benjamin, a senior footwear designer, also played key roles in the shoe's development.