In 2014, a new type of tobacco product, a heat-not-burn cigarette, was marketed to the people of Japan. These battery-powered cigarettes heat tobacco to roughly 500 degrees Fahrenheit, releasing an ashless, smokeless aerosol that contains nicotine.To get more news about Hitaste Hi10, you can visit hitaste.net official website.
According to a new study that used Google search query data to estimate the scale and growth potential of heat-not-burn tobacco products, interest in heat-not-burn cigarettes is already growing faster in Japan than it did for e-cigarettes when they first emerged on the market.
"Two years ago, there were essentially no queries in Japan for heat-not-burn tobacco, but now there are between 5.9 and 7.5 million each month," said study co-author Mark Dredze, PhD, in a press release.
These findings suggest the popularity of heat-not-burn cigarettes could quickly eclipse that of e-cigarettes if they're introduced to markets in other countries. Yet, relatively little is known about heat-not burn cigarettes or their safety.
"In the entire PubMed database—which catalogues millions of public health studies—just 26 studies even mention heat-not-burn tobacco," said study co-author Eric Leas, PhD, a postdoctoral researcher at the Stanford Prevention Research Center in the press release. "There is a tremendous amount we need to learn about heat-not-burn tobacco."I corresponded with Leas to learn more about the study and its implications for Phillip Morris' heat-not-burn product, called iQOS, which is under review with the FDA for marketing and distribution and may soon be introduced in the U.S..