In 2014, a new type of tobacco product, a heat-not-burn cigarette, was marketed to the people of Japan. These battery-powered cigarettes heat tobacco to roughly 500 degrees Fahrenheit, releasing an ashless, smokeless aerosol that contains nicotine.To get more news about Hitaste Hi10, you can visit official website.

According to a new study that used Google search query data to estimate the scale and growth potential of heat-not-burn tobacco products, interest in heat-not-burn cigarettes is already growing faster in Japan than it did for e-cigarettes when they first emerged on the market.

"Two years ago, there were essentially no queries in Japan for heat-not-burn tobacco, but now there are between 5.9 and 7.5​ ​million​ ​each​ ​month," said study co-author Mark Dredze, PhD, in a press release.

These findings suggest the popularity of heat-not-burn cigarettes could quickly eclipse that of e-cigarettes if they're introduced to markets in other countries. Yet, relatively little is known about heat-not burn cigarettes or their safety.

"In the entire ​PubMed database—which catalogues millions of public health studies—just 26 studies even mention heat-not-burn tobacco," said ​study co-author Eric Leas, PhD, a postdoctoral researcher at the Stanford Prevention Research Center in the press release. "There is​ ​a​ ​tremendous​ ​amount​ ​we​ ​need​ ​to​ ​learn​ ​about​ ​heat-not-burn​ ​tobacco."I corresponded with Leas to learn more about the study and its implications for Phillip Morris' heat-not-burn product, called iQOS, which is under review with the FDA for marketing and distribution and may soon be introduced in the U.S..