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What is the relevance of in this competitive online fashion world? Answer is simple… We spoke to hundreds of boutiques across the country and found that though the boutiques are starting up from the passion and courageous mind of a woman, they are not able to compete with the online MNCs around them. In addition to this, they have the best exclusive designs with them, which deserves the attention of thousands of unique design lovers. We started to change this - to make modern designs that can make women not just look, but feel beautiful, every day!