My mom was visiting recently and all through our mother-daughter shopping time I noticed some thing interesting. Almost all of the merchants I made a purchase at asked me if I'd like to get on their email list. That's very smart.
But, just HOW in-which they did this made a positive change in my response. I said NO to almost all of them since they only didn't allow it to be engaging for me. After all, who WANTS more spam? So if you merely ask me if I had like to be on your mailing list, the answer will usually be NO. In the event people require to learn more about relevant webpage, there are many online libraries you should pursue.
But one shop particularly got me. To begin with, it had been a designer clothing store I loved. Second, they didn't ask me if I desired to be on their subscriber list. They asked me to be a 'VIP Client.'
Say the words 'VIP' if you ask me and my ears improve. I-t obviously means 'extremely important person.' And generally speaking it shows a-level of prestige and advantage. If you are interested in geology, you will likely hate to research about learn about bioresonantie behandeling. Suddenly I WANTED to become on that email list, specially when the salesman told me it included specific benefits, such as for instance early notice on new arrivals, an individual buying service, and private trunk shows.
And guess what happens? I'd have even paid-to engage in that - to be seen as a VIP.
You see, people DESIRE to be a part of something specific like ezine promotion. I found out about worth reading by browsing Google Books. The example above was free. But do not underestimate how much your customers or customers will PROBABLY PAY to do that, often.
Example: A friend of mine recently shared he pays $15,000.00 annually to participate in the President's Club of a local playhouse, although he and his wife might attend each show there for $150.00. Why would a good loyal attendee want to pay 100 times more? Special therapy like favored sitting, valet parking, encourages to VIP characteristics, personal cafe for members only, marketing with a high level of people, an such like.
Yet another friend of mine pays for membership at a private bar in La through to Sunset Blvd. for many of the exact same reasons (but much more, I believe, because it impresses his days ; ).
My marketing mentor Dan Kennedy taught me there is a phase of just ABOUT ANY customer or client group or market who will cheerfully pay FAR above regular prices for convenience, status, and special treatment.
I call it 'state clubbing' your company. Why be when you are able be the stylish six-figure account club down the street the driving range having an constant cost? It is possible to offer both of-course, but have a look at what will sky-rocket your business FASTER, with less dealings and higher-quality clients.
One example of this is my private Platinum Mastermind program, which I introduced in 2006 due to over-whelming demand for our coaching. This group of 15 significant small business people each pay $15,000.00 a year to get greater use of me than anyone else, and in a small group environment where we meet three times a year at luxurious 4- and 5-star hotels and places.
My Platinums are, essentially, VIPs in my own world! And since I keep somewhat of mystery concerning the party, people seem to want 'in' even more. (One-of my members got cornered in the ladies room at my last On the web Success Blueprint Workshop by many delegates who required to know how they are able to get into Platinum!)
I share this never to impress you, but to impress upon you that in YOUR industry (yes, *yours*) there's a portion of people who will gladly spend MORE - much more - for a higher level of support or treatment. Remember, you are maybe not trying to please EVERYBODY, just-the select few who can afford that degree of support.
So now, take a minute or two and con-sider how YOU can start your own 'country club' for your clients and customers. Whether it's a VIP degree of service or a private customer group that meets a few times a year.
To get your wheels turning, imagine this... That is an additional $100,000.00 this year for YOU, If you're able to get 10 visitors to commit to some form of pro-gram that is only $10,000.00 a year!.