While most brands are more into digital marketing, the most successful businesses already know the importance of diversifying their marketing activity by leveraging both digital and traditional marketing strategies. Actually, understanding what goes into marketing traditional vs. digital tactics is only part of the puzzle.

You need to understand how to leverage each one of them to drive business growth. Although it seems outdated to some, traditional marketing remains to be highly effective in terms of lift. This is mostly the case when you combine it with digital channels.

But before you make up your mind to create personas for both traditional and digital media, you need to be aware of what you’re dealing with.In a nutshell, traditional marketing strategies entail the adaptation of your promotional efforts for specific channel requirements. The good news is there are different offline advertising channels you can use to get the word out there.

Of course, you can start by running local and national TV commercials. It doesn’t stop there since it is also possible to buy ads on bus stops or leverage any other form of outside advertising. The traditional advertising or marketing channel you choose to leverage is entirely based on your marketing goals and how much you are willing to spend.

For you to run a successful traditional marketing campaign, you will first have tocreate an overarching strategy.  If you run a large organization, this means holding frequent meetings between the teams to ensure your traditional marketing strategies blend perfectly as well as ensure tactics translate these strategies effectively.

But what if you don’t have the time in the world to handle your traditional marketing campaigns in-house? In this case, you should consider hiring a public relations agency to help you out. That’s not to say you need to settle for the first PR agency you come across. After all, these agencies are not created equal and differ in numerous ways.

To have a smooth ride, always do a bit of research here and there to understand what separates the good from the bad. That way, you won’t ever find yourself in the wrong hands. This is precisely what you need to get the word out there and drive business growth.

Either way, find the time to better understand what goes into marketing traditional vs digital tactics before taking the next step of action.