Taboola Review: An Advertiser's Inside Look


What is Taboola?

Taboola is a native advertising platform that partners with media sites such as NYT in exchange to share advertising revenue. Advertisers go to Taboola to reach a large number of sites, the most well known competitor is Google Adsense.

Many publishers use both Taboola and Google to make money from ads. Taboola is a form of native advertising that uses in-feed and recommendation widget formats.

When to use Taboola

There are case studies of Taboola for language app Babel, mobile game developer Innogames, and menswear company Mack Weldon.

If you have a working campaign on Google Display Network or Facebook then there is a good chance you can re-use the offer on Taboola. Direct response offers for financial services, e-commerce, health & beauty all do very well too.

If you have only relied on organic search, social & referral traffic then take a look at some of your top performing content. The best is your own analytics; look at what content is getting traffic that converts. Otherwise use Ahrefs or Buzzstream to see what has been shared the most as a starting point.

How to measure results

There are three main levels you want to track results the campaign, ad, and site.

The campaign is where all your targeting and budget settings live. The ad is the image, headline and URL to landing page. The site is the website or app the ad is shown such as MSN.

Follow this guide for setting up Google Analytics tracking; use the cheat sheet for any analytics or click tracker.