SEO Strategy for Ecommerce Websites
 

SEO Strategy for Ecommerce Websites


To rank your website in the first position you have to know the SEO strategy to rank your eCommerce website on top of the search result. In 2011 a research study by Optify discovered that the web page on the 1st position gets more views than the other. People have a tendency to click on the first result. 

The study by Optify shows- the website on number one has CTR 36.4%, second one 12.5%, and the third one has only 9.5%. To get more visitors you have to rank your web page on the first position.  It will get(36.4-12.5)%=23.9% more visits than the site in the second position. More visit=more sales. So, you should focus on an SEO strategy for your eCommerce websites. 

I am telling you about some of the most important points to consider-

  • Keyword Research
  • Site Structure
  • On-Page SEO
  • Technical SEO
  • Local SEO
  • Social Marketing
  • Link Building 
  • Brand Promotion
  • Continuity of SEO Analysis

You can do it yourself or, you can Buy SEO Services from Marketplace to rank your eCommerce site higher. I prefer Google's keyword planner for keyword research. It is the best keyword tool I have ever used. Using this tool you can find out long-tail low competition keywords and then you can optimize your web page according to it. 

Try to use the keyword on Title, Meta, first paragraph and, h1 tag. It is the best practice. Describe all the features and use the alt tag for images on the site. Research shows that most of the visitors and users of the eCommerce site come from search engines. Build links on higher authority sites, submit your site to the directory. Never stop doing analysis of your site and your competitors. It will help you to grow your business bigger. 

 

Sources:

  1. What is eCommerce?-Shopify
  2. What is SEO?- Moz