Alastair Majury Business Analyst

Business Analysis - Considering Process Analysis

Business analysis is about more than software development. It helps business leaders to comprehend the company and build resourcing, training and IT strategies. Through careful evaluation of workflows and business processes you may identify opportunities for increasing efficiency and endurance. It's possible to use business analysis techniques that will assist you identify possible processing bottlenecks or under-utilisation of expensive resources.

Let us consider business processes, for instance. All organizations, whether they are huge multi-national corporations or sole traders, wish to run 'business processes' in order to execute the day-to-day activities of the business enterprise. By adhering to a 'process mapping' exercise on these processes you can focus on what is being done, why it is being done and who is doing it. The process map can be a simple, static 'snapshot' of your business which can help you identify your logical procedure collections (simple examples being: surgeries; marketing and account management; monitoring and reporting) or it can be a full-fledged procedure analysis exercise which could let you comprehend your organisation's strengths and weakness and may help to recognize a demand for change.

For instance, understanding your advertising processes can allow you to identify details that you need to hold about your organization and your customers. When the information has been accumulated and saved it can be manipulated by your advertising and marketing individuals (or yourself if you are a sole trader) to understand current trends and forecast future ones. From this manipulation future marketing approaches can be formulated to take advantage of the opportunities which were identified. Furthermore, the advertising strategy might help you prepare for highs and lows on your business's operational sector, so that, for example, you always have sufficient resources available to work to full capability.

The procedure analysis exercise can help you to determine faulty workflows which are causing bottlenecks in your procedure which may be costing you money and time, or processing delays that cause your customers to lose faith in your ability to deliver an efficient quality services. Or there may be regions of duplicated effort, for instance, you may be capturing the same information in more than 1 process. Identifying these duplications will help you to streamline your processing to maximize the value obtained from the own resources.

Business process analysis is merely 1 technique that is done by industry analysts, and it can provide valuable outputs that have nothing to do with implementation of new software packs or automated systems, but everything to do with improving efficiency and ensuring that you offer an efficient, top quality service to your clients.

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