The Leading Viral Marketing Campaigns
Another one of the greatest viral marketing campaigns, this one especially was part of a bigger campaign known as the "Dove campaign are the real deal beauty ". The viral video contained an insider's check the sweetness industry, revealing towards the audience the interior workings of employing beauty for advertising.
It begins with a standard pretty girl taking a seat facing a camera whereby a small grouping of makeup professionals turn her in to a model looking girl. The makeover will not end there however; a photograph in the girl might be altered digitally to take a look much more beautiful.
Finally the finished photo will then be utilized on an ad advertising an artificial beauty product. The video was viewed 40,000 times inside the first day's its release and 1,700,000 times inside a month of their upload. Here's why:
Novelty. Exposing the key behind beautiful ad models for your masses would be a novel and interesting idea. It attracted the eye of audience which generated the fast spread from the video on multilple web sites.
Subtlety. There's no mention of any dove products all over the country video; the only mention of Dove influences short end credits. But the underlying message means that you must throw in the towel to look like supermodels just play the role of clean, you simply need a bar of soap.
The sense good factor. The feel good factor this is huge, what women does not want to find out that she's beautiful even if she doesn't look like a supermodel? None! This stood a tremendous effect on the selling point of it.
Continuity. Dove quickly released a "making of" video of the original viral video, with interviews and behind the curtain footage, this kept the excitement alive till they released another viral video, Dove Onslaught.
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