If your content is consistently very short and not original the Google algorithm is likely to consider the site low-quality. Though buying links may be a good marketing strategy, Google is on the lookout and cautions webmasters against attempting to manipulate the system. If everybody is linking people from their sites to yours, your site must thus offer top quality information worthy of a link. Therefore, Google and search engines alike bump these backlink-wealthy sites nearer the top of their pages in order to ensure people are finding the best sites for the information they require. But the blogging holy grail is just this: A quality blog improves your Google ranking, which will draw leads to your website and encourage them to make purchases.

Caption everything

99% of people donít need any fancy tools or tactics. They just need to write the best content online for the topic they want to go after. It may seem counter-intuitive, but Google is tightening its organic results for 3rdparty websites and trying to respond to the good amount of searches by itself. Google has given significant backing to its Accelerated Mobile Pages initiative too, and the evidence so far suggests it is paying off. Without discounting the value of links and traffic, content is most likely the key element of a website's charisma. Good content will lead to links and traffic.

Less is always better

Scraping feeds to create automated content for your website is plain stupid. Either for affiliate gain or just to add content to your website, this type of content, to lure Google to your site, doesnít add any value to the internet, Google or any human. It just slows down Google, as it has to decide on whether this content is of any value to its visitors. Itís not most of the times. Each webpage should have a single focus keyword and be included 1-3 times naturally in the page content. Make sure itís also included in your page title, meta description, and H1 text assuming it fits within the parameters. If it doesnít fit well, work towards a more general keyword. The Google algorithm incorporates hundreds, if not thousands, of signals when determining where pages rank for a search. Knowing which factors carry the most weight and optimizing accordingly can be the difference between success and failure. In addition to storing the content of each page, Google also stores how its crawlers arrived on the page. In other words, it remembers the pages and websites that were linking to it. A link from one site to another is like a vote or endorsement for the credibility of the second website.

URL Structure Should Be Short, Descriptive and Help to Categorize Your Website

Quality and visibility. This is truly the great secret to SEO and content. Text without headings is terrible to read. Headings and subheadings are the most important anchor points a reader has in the text. People tend to read those more carefully and use headings to determine what a text is about. Contextual link building is the quickest way to boost your siteís search performance. Gaz Hall, from SEO Hull, had the following to say: "Solving real customer problems is a major key to mastering evergreen content marketing."

Easy to read and digest

When you're wrting your fabulous website copy. remember that your keywords should be completely relevant to the subject you are writing about on the page. If you want to rank for Ďseo consultantí and you stuff every webpage with these keywords even if they have nothing to do with these keywords then you will be found out. There's a lot of misinformation online when it comes to SEO. It seems that over the past few years, everyone has become an 'SEO expert'. Having more pages that are optimized for different keywords gives you increased opportunity for traffic. It doesn't necessarily mean more traffic, though, since it depends on how popular and how competitive those new keywords are. A better average time on your website leads to a lower bounce rate and a greater user experience. Make the navigation through your website as smooth as possible.