Search engines are not impressed by a vast vocabulary; they want you to be consistent throughout the article. Competitor analysis is nothing new, and companies have been researching their competitorís links for years. However, by looking at the competitorís backlinks and manually reviewing which links are worth having, you can then perform a link outreach and try to get a link from the same referring site. Basically a search engine searches the web using automated programs called web crawlers. The crawlers follow links from page to page, they then send a copy of each page back to the search engine, which then builds an index of the words on each page. Sitelinks can be a little bit of a double-edged sword: even if you can get Google to display them, they might not necessarily be the links you would have chosen to display.

Attract links, stop chasing links

The click through rate (CTR) of a page is determined by the number of people that click on your result in the SERPs. If your snippet is very appealing to a user, or appears in a higher position, people are more inclined to click on it. When you are trying to get more links you need to think about quality, not all links are created equal and links from low quality sites will have little or no impact on your rankings. Your job is to scope out sites that might be responsive to a message from you, to look at the type of content they publish and then to write a post thatís along the same lines. You then contact the site owner by email and show them your content, asking if they would like to publish it. Google hasnít spilled all its secrets regarding how it gauges domain authority; but itís reasonable to assume that authority is determined based on each individual page, not the entire site or domain as a whole.

Where to start, I have so many pages?

There is still a correlation between high rankings and the amount of backlinks, but this trend will continue to decrease moving forwards. Most companies use SEO to increase website traffic, which in turn, increases revenue. The type of permalink you pick influences the way these two parties see and value your site. A URL with a load of incomprehensible gibberish at the end is a lot less shareable and enticing than a short and simple SEO-friendly URL. See what keywords are most popular in each country youíre targeting, and optimise the pages on that countryís section of your website accordingly. Also, remember that even a correct and accurate translation of a keyword or term may not be what people actually use to search for a product or service locally.

Repurpose Old Content

Creative, interesting, and informational articles that really speak to an audience are much more likely to get shared, repinned, and re-tweeted. The best way to tap into that type of influence is to keep things relevant and specific. The information you are putting out there should actually help people by teaching them or reminding them of something important. If you aren't talking about your best content, why should anyone else care? For this reason, it's important that your best SEO content be linked to internally by other pages on your website. Yes, this means you may need to go back and edit some older posts to include links to the new, incredible content. Many moons have passed since search engines interpreted information solely on simple information like keyword density, but keyword stuffing is still prevalent on many sites. Gaz Hall, a UK based SEO Specialist, commented: "One of the basic tools of the trade for an SEO practitioner is the search engines themselves. They provide a rich array of commands that can be used to perform advanced research, diagnosis, and competitive analysis."

Think SEO while you socialLinks are forever

Keyword research helps you identify keywords that appeal to a target audience and expand the reach of your content. When you use keyword research tools, it helps you identitfy what kinds of content users are looking for on any given topic. Always make sure to prioritize time for keyword research. Seed keywords are the foundation of your keyword research. They define your niche and help you identify your competitors. Ranking high in Google can bring you some serious traffic too. When looking at a Google results page (often referred to as Search Engine Results Page, or SERP for short), the number one result alone brings in 31% of search traffic on average. Meaning, when people search for a keyword, 31% of those searches will click the first result. Your website should be thematically oriented to specific keywords for optimal rankings. The website should fulfill the needs of your users. At the same time, it is also important for your web content to load quickly in order to guarantee user satisfaction.