Creating A Transformational Legacy Programme




Leaving a legacy is a lot more than getting a gift-- it is an everlasting memory of your commitment to a cause that is close to your heart. So close, that you chose to make what will be your final gift to the organisation.

A newly released survey commissioned by the charity consortium Remember A charity discovered that 17% of respondents had included presents to charity in their wills, up from 14% in 2013. But the potential for heritage giving is even bigger. Research suggests that by increasing charity wills nationally by merely 1%, an additional £ 70 million in legacies could be generated each year. Click here for extra info prospect research uk.

It appears apparent then, that charities and not-for-profits need to invest energy and time in the advancement of robust, thoughtful and interesting heritage programmes. Regrettably, whether as a result of the fear of talking about the 'taboo' subject of dying, or focus being guided on various other funding streams, too many organisations set up badly delivered, unexciting heritage programmes, if indeed, they have one at all.

Those charities that are seeing the rewards of heritage gifts have no doubt spent time and energy in the creation their programme. Successful projects are the ones which look to the future and focus on the transformational effect your gift will make instead of mourning the past and the glum nature of death.

Right Here Are Our Leading Five Suggestions To Producing A Transformational Legacy Programme:

  1. It's all about the planning - do not rush in. Just because its national Free Wills Month it doesn't mean you should release your campaign now.
  2. Proper -- look to the future. Audience ought to feel inspired to make a special present that will have a fantastic effect on your organisation.
  3. Recruit a partner solicitor(s)-- free wills are a wonderful way to motivate givers to make the commitment now, and also provide your programme added credibility.
  4. Talk with future givers-- openly discussing their gift and the location of your work it might be directed to will give the donor the self-confidence that their present will certainly be made use of as they desired.
  5. Continued stewardship-- presents will typically not materialise instantly after their pledging! Good donor stewardship is the key to ensuring your legacy pledges come to fruition in due course.


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