Fund Raising In Uncertain Times
Over the years we've listened to a lot of decent explanations for not fundraising, however none more frequently or more powerfully put than the potential negative impact of the EU referendum.
Surprising then, that given that the financial crisis of 2008 during a period of unmatched uncertainty, our team have actually taken care of a few of the UK's most effective fundraising activities by focusing on these seven, simple 'home truths':
Do It Now!
The level of urgency in Third Sector organisations is typically very low to properly deal with their far reaching, financial needs. Members, paid personnel, as well as Trustees are typically prepared to go for the status quo, pleased with tiny gains, rather than transformational adjustment. It is amazing how steady and complacent some non profit organizations can be, despite an accepted need to 'generate the money'.
To change this way of reasoning-- concentrate first on creating a genuine feeling of necessity-- focus your core supporters on the minimal time available to achieve significant objectives, rather than token, step-by-step advancements in fundraising performance.
Value Your Volunteers
The two words guaranteed to turn off time-poor, over dedicated people, are 'fundraising' and 'committee'. Not-for profit's that nurture, instead of 'exhaust' volunteer leadership could achieve impressive fundraising outcomes. Go here for much more information fundraising counsel.
Be brave, make a pledge to stand down your volunteers once the work is done.
Generate momentum by establishing a defined period over which the money will be raised. Busy individuals can then agree to get engaged, safe in the knowledge of when this dedication of their precious time will actually end. The old saying that the job will expand to fill the time given, holds true in fundraising too.
Givers Hold The Power
Overcome a fascination with obtaining the widest possible involvement in the fundraising process and rather end up being motivated by how brand-new investments in your charity will ultimately be made use of.
The excitement of your group for a 'transformational' vision is vital, so fuel that passion, develop a dedication to the future and show they have the ability to make it all happen. By giving as generously as they possibly can, they will have the ability to inspire other people to join them to make your shared vision come true.
Deal With Facts
Involve your volunteer askers with prompt and concise reports, composed of appropriate statistics. charity consultants
Your fundraising team have to find out from week to week how many approaches for gifts have actually been made, just how many are still to be made and most essentially, precisely what has to be done to attain the next target. Facts provided in a favorable way, will focus effort on the most important actions that need to be taken to reach target.
Produce Short-term 'wins'.
Significant fundraising projects take time to win. To create confidence and maintain interest, agree intermediate goals to be achieved, such as enlisting the needed number of fundraising team members or securing the participants needed at your information events. These 'way-markers' give helpful points from which to chart the campaign's performance, highlighting a lot more than basically the amount of money that has been banked thus far.
As the 'way-markers' are achieved, confidence will build that the ultimate target will be attained. "Success brings success" and these temporary wins will certainly help you keep the 'naysayers' from declaring that absolutely nothing is happening!
Manage 'wins' Effectively
Premature celebration after a significant gift or other achievement can encourage your team to become complacent and sit back hoping that somebody else will raise the remainder of what is required. So be prepared and make use of your 'wins' to highlight exactly how much more still has to be done to attain your goal.
Communicate With Energy
Your life changing vision has to be presented, reinforced and represented, so that there should be no doubt regarding precisely what is being proposed.
In our experience it's simply not feasible to over-communicate with a community of followers regarding exactly how crucial funding is to your organisation's future. But please, take care with when and how frequently they're invited to give.
It's easy to argue that now is not the best time to fundraise. If it is not the EU referendum or an economic crisis, then some other powerful justification can typically be found.
Ultimately no matter the prevailing financial climate, the choice to satisfy a financial obstacle via a collective fundraising effort should be based on an immediate and engaging vision of what your not-for-profit organisation is able to do to serve its community. By placing these 'home truths' into action, you can go on to accomplish your funding goals now, while others watch and await more certain times to come.