After a successful trial in Sydney, Alipay has expanded its ‘city card’ program to Melbourne to promote the city’s leading tourist and retail destinations to Chinese visitors.

The new Melbourne City Card is being promoted by City of Melbourne to participating business precincts and shopping centres as part of the Council’s strategy to support its retail, hospitality and small business economy to connect with the fast-growing China tourism market.

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The digital card will introduce Chinese visitors to sights and activities in hotspots around the city, and provide special geotargeted promotions in key areas including the Yarra River, Collins Street, Chinatown, Docklands, Lonsdale Street and Melbourne Airport.

In addition to supporting Chinese visitors once they arrive in Melbourne, Alipay will promote the city through social media and various Alipay-owned channels in China.

https://which-50.com/alipay-launches-melbourne-city-card-to-connect-businesses-with-chinese-tourism-market/